Articles

Markendising is a concept and process focused on winning the Omni-channel shopper. Take a look at these articles to learn about Markendising and keep up with the latest trends regarding this increasingly significant customer.
WhyteSpyder-plain-logo

FOR IMMEDIATE RELEASE: Webinar to Help Improve Walmart Sales on Black Friday

Walmart, comScore, and WhyteSpyder Come Together for Suppliers
54 business and marketing concepts

Markendising Today: Demystifying Content Suppliers

CEO of WhyteSpyder Eric Howerton discusses Walmart content suppliers with Lorne Carter, a project manager with WhyteSpyder.
Video_SKU

Markendising Today: Why Video Matters

CEO of WhyteSpyder, Eric Howerton, discusses the importance of video on SKU pages with Brook McNeely, WhyteSpyder 0 Director of Content.
new-path-to-purchase

Walmart Suppliers and Marketplace Retailers

Channel Advisor recently announced its integration with Walmart’s Global Marketplace. This could be a sales threat to Walmart suppliers.
shutterstock_173411114

Retailing Today Survey: More channels better for marketers

Retailing Today published a survey of 1,802 random Americans online this month with surprising results.
navigatin-spec-sheet

The Seattle Times: Jeff Bezos marks Amazon’s banner year at shareholders meeting

The Seattle Times recently published an article recapping the Amazon shareholders meeting on May 17, 2016.
omnichannel

YAHOO! Finance: Walmart disappointed with e-commerce gains

YAHOO! Finance reported that Walmart is disappointed about its e-commerce gains.
new-path-to-purchase

Markendising Today: E-Commerce to Commerce

WhyteSpyder CEO Eric Howerton discusses the evolution of e-commerce with WhyteSpyder COO Alex Ahmad.
Mobile_Sales

Nielsen: Mobile Drives Spending, Engagement

Omni-channel shoppers want it now? How do they get it? Their phones.
new-path-to-purchase

USA Today: The Most Popular Stores in America

And they’re leading the way in the race for the omni-channel shopper.
content_data

Chain Store Age: IT Trends in Retail

Developments in IT allow retailers to meet the omni-channel shopper on their terms. Does your business have the right processes in place?
markendinsing-works

Retailing Today: Virtual Reality is Reality

Virtual Reality will transform the customer experience, but it’s not alone.
Enhanced-content

Forbes: Walmart Too Late To Slow Amazon?

Amazon owns e-Commerce, but Walmart has a retail leg up on the future with omni-channel shoppers.
understanding-technology

Venture Beat: Walmart Pay’s Rollout Begins

The new payment app helps create the seamless shopping experience for Walmart shoppers.
Dave Feinleib Presenter

Data and Content Benefit Walmart and Manufacturers

Pulling together all of the data and content that Walmart has asked for is a challenging, but important task.
Webrooming-info-for-shoppers

Field Agent: Webrooming on the Rise

The Field Agent Study digs deep into webrooming trends.
SEO-600x350

L2 Inc: Pepto-Bismol Wins with SEO

Pepto-Bismol has found a low cost way to win with SEO.
understanding-technology

Walmart Approved Technology Partners

Looking for help with Walmart's mandate for SKU page content and data? There are nine approved options, but they're not all the same.
new-path-to-purchase

Markendising Today: The Path to Purchase

Recently, WhyteSpyder CEO Eric Howerton sat down with Rick West, CEO and Co-Founder of Field Agent, to discuss new trends of the omni-channel shopper.
walmarts-request

Markendising Today: Walmart’s Data Request

Recently, WhyteSpyder CEO Eric Howerton sat down with Cameron Smith to discuss a major change with Walmart and what it means to their suppliers.
shutterstock_173411114

Retailing Today Survey: More channels better for marketers

Retailing Today published a survey of 1,802 random Americans online this month with surprising results.
navigatin-spec-sheet

The Seattle Times: Jeff Bezos marks Amazon’s banner year at shareholders meeting

The Seattle Times recently published an article recapping the Amazon shareholders meeting on May 17, 2016.
omnichannel

YAHOO! Finance: Walmart disappointed with e-commerce gains

YAHOO! Finance reported that Walmart is disappointed about its e-commerce gains.
new-path-to-purchase

Markendising Today: E-Commerce to Commerce

WhyteSpyder CEO Eric Howerton discusses the evolution of e-commerce with WhyteSpyder COO Alex Ahmad.
Mobile_Sales

Nielsen: Mobile Drives Spending, Engagement

Omni-channel shoppers want it now? How do they get it? Their phones.
new-path-to-purchase

USA Today: The Most Popular Stores in America

And they’re leading the way in the race for the omni-channel shopper.
content_data

Chain Store Age: IT Trends in Retail

Developments in IT allow retailers to meet the omni-channel shopper on their terms. Does your business have the right processes in place?
markendinsing-works

Retailing Today: Virtual Reality is Reality

Virtual Reality will transform the customer experience, but it’s not alone.
Enhanced-content

Forbes: Walmart Too Late To Slow Amazon?

Amazon owns e-Commerce, but Walmart has a retail leg up on the future with omni-channel shoppers.
understanding-technology

Venture Beat: Walmart Pay’s Rollout Begins

The new payment app helps create the seamless shopping experience for Walmart shoppers.
Webrooming-info-for-shoppers

Field Agent: Webrooming on the Rise

The Field Agent Study digs deep into webrooming trends.
understanding-technology

Walmart Approved Technology Partners

Looking for help with Walmart's mandate for SKU page content and data? There are nine approved options, but they're not all the same.
new-path-to-purchase

Markendising Today: The Path to Purchase

Recently, WhyteSpyder CEO Eric Howerton sat down with Rick West, CEO and Co-Founder of Field Agent, to discuss new trends of the omni-channel shopper.
walmarts-request

Markendising Today: Walmart’s Data Request

Recently, WhyteSpyder CEO Eric Howerton sat down with Cameron Smith to discuss a major change with Walmart and what it means to their suppliers.
SalesinChina

Walmart Builds Sales in China

Walmart aims to be the most reliable online and offline retailer in China.
Video_SKU

Video Will Enhance Your SKU's

Eric Howerton and Brooke McNeely discuss why adding videos to SKU pages will enhance the customer experience.
Mobile_Sales

How Mobile Shopping Changes Retail

Mobile shopping-related searches increased 120% in the last year. Are you prepared?
markendinsing-works

Markendising: It Really Works

Lane Dickerson Adams reviews a recent WhyteSpyder case study regarding Markendising's effect on SKU pages.
shutterstock_121120492

Market Track: Grocery and E-Commerce

Market Track discovered an upward trend of shoppers purchasing groceries online.
Enhanced-content

Markendising Today: Content, The Great Equalizer

Recently, WhyteSpyder CEO Eric Howerton sat down with Clay Bell, founder of Twelve Company, to explain how smaller businesses can see ROI for their content and data cost.
Dave Feinleib Presenter

Data and Content Benefit Walmart and Manufacturers

Pulling together all of the data and content that Walmart has asked for is a challenging, but important task.
new-path-to-purchase

Markendising Today: The Path to Purchase

Recently, WhyteSpyder CEO Eric Howerton sat down with Rick West, CEO and Co-Founder of Field Agent, to discuss new trends of the omni-channel shopper.
walmarts-request

Markendising Today: Walmart’s Data Request

Recently, WhyteSpyder CEO Eric Howerton sat down with Cameron Smith to discuss a major change with Walmart and what it means to their suppliers.
discussing-sao

Markendising Today: The Walmart SAO Initiative

Walmart plans on winning the Omni-channel shopper and it begins with the SAO initiative.
markendinsing-works

Markendising: It Really Works

Lane Dickerson Adams reviews a recent WhyteSpyder case study regarding Markendising's effect on SKU pages.
Enhanced-content

Markendising Today: Content, The Great Equalizer

Recently, WhyteSpyder CEO Eric Howerton sat down with Clay Bell, founder of Twelve Company, to explain how smaller businesses can see ROI for their content and data cost.
content_data

Data and Content for SKU Pages

Eric Howerton and Lorne Carter discuss the importance of both data and content for SKU pages.
online_searches

Google Seeks More Product Data

Google wants high-quality product content and data from manufacturers because this information is proven to exponentially drive sales.
Markendising_Generic_WebFiller

The SKU Page Experience

Your SKU page is the most important asset in attracting web searchers. If done correctly, it should become a virtual packaging experience.
WhyteSpyder-plain-logo

FOR IMMEDIATE RELEASE: Webinar to Help Improve Walmart Sales on Black Friday

Walmart, comScore, and WhyteSpyder Come Together for Suppliers
54 business and marketing concepts

Markendising Today: Demystifying Content Suppliers

CEO of WhyteSpyder Eric Howerton discusses Walmart content suppliers with Lorne Carter, a project manager with WhyteSpyder.
Video_SKU

Markendising Today: Why Video Matters

CEO of WhyteSpyder, Eric Howerton, discusses the importance of video on SKU pages with Brook McNeely, WhyteSpyder 0 Director of Content.
new-path-to-purchase

Walmart Suppliers and Marketplace Retailers

Channel Advisor recently announced its integration with Walmart’s Global Marketplace. This could be a sales threat to Walmart suppliers.
navigatin-spec-sheet

The Seattle Times: Jeff Bezos marks Amazon’s banner year at shareholders meeting

The Seattle Times recently published an article recapping the Amazon shareholders meeting on May 17, 2016.
SEO-600x350

L2 Inc: Pepto-Bismol Wins with SEO

Pepto-Bismol has found a low cost way to win with SEO.
walmarts-request

Markendising Today: Walmart’s Data Request

Recently, WhyteSpyder CEO Eric Howerton sat down with Cameron Smith to discuss a major change with Walmart and what it means to their suppliers.
Video_SKU

Video Will Enhance Your SKU's

Eric Howerton and Brooke McNeely discuss why adding videos to SKU pages will enhance the customer experience.
SEO_King

Radware: Speed and Content, Ecommerce Kings

Studies show that integrating rich content into retail websites increases sales. That may seem intuitive, but is surprisingly often dismissed as unnecessary.
markendinsing-works

Markendising: It Really Works

Lane Dickerson Adams reviews a recent WhyteSpyder case study regarding Markendising's effect on SKU pages.
Enhanced-content

Markendising Today: Content, The Great Equalizer

Recently, WhyteSpyder CEO Eric Howerton sat down with Clay Bell, founder of Twelve Company, to explain how smaller businesses can see ROI for their content and data cost.
content_data

Data and Content for SKU Pages

Eric Howerton and Lorne Carter discuss the importance of both data and content for SKU pages.
Technology_Investment

Walstreet Speaker Series: Technology Investment

Charles Redfield discusses how Walmart plans on making a huge investment in their people, training and technology to evolve with a complex shopping landscape.
Markendising_Generic_WebFiller

The SKU Page Experience

Your SKU page is the most important asset in attracting web searchers. If done correctly, it should become a virtual packaging experience.
top
© 2016 MARKENDISING℠ is a registered service mark owned by WhyteSpyder, Inc.