Markendising Today: Demystifying Content Suppliers
CEO of WhyteSpyder Eric Howerton discusses Walmart content suppliers with Lorne Carter, a project manager with WhyteSpyder.
Read MoreMarkendising Today: Why Video Matters
CEO of WhyteSpyder, Eric Howerton, discusses the importance of video on SKU pages with Brook McNeely
Read MoreMarkendising Today: E-Commerce to Commerce
WhyteSpyder CEO Eric Howerton discusses the evolution of e-commerce with WhyteSpyder COO Alex Ahmad.
Read MoreWalmart’s Online Product Shift
Eric Howerton and Cameron Smith discuss the gravity of this project and the online marketing opportunity to win the omni-channel shopper.
Read MoreMobile Shopping is the Next Frontier
Research shows that the omni-channel shopper uses their mobile phone in nearly every aspect of the shopping process. Manufacturers must update processes.
Read MoreCompleting the Walmart Data Spec Sheet
Eric Howerton and Joyce Grippi take a look at Walmart's online marketing request for data and content. They offer suggestions for completing the spec sheet.
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