Markendising Today: Demystifying Content Suppliers
CEO of WhyteSpyder Eric Howerton discusses Walmart content suppliers with Lorne Carter, a project manager with WhyteSpyder.
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Markendising Today: Why Video Matters
CEO of WhyteSpyder, Eric Howerton, discusses the importance of video on SKU pages with Brook McNeely
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Markendising Today: E-Commerce to Commerce
WhyteSpyder CEO Eric Howerton discusses the evolution of e-commerce with WhyteSpyder COO Alex Ahmad.
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Walmart’s Online Product Shift
Eric Howerton and Cameron Smith discuss the gravity of this project and the online marketing opportunity to win the omni-channel shopper.
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Mobile Shopping is the Next Frontier
Research shows that the omni-channel shopper uses their mobile phone in nearly every aspect of the shopping process. Manufacturers must update processes.
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Completing the Walmart Data Spec Sheet
Eric Howerton and Joyce Grippi take a look at Walmart's online marketing request for data and content. They offer suggestions for completing the spec sheet.
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