Nielsen: Mobile Drives Spending, Engagement

omni-channel shopperIn this article provided by Retailing Today, the fourth quarter 2015 Mobile Wallet Report from Nielsen finds that 72% of smartphone shoppers research an item before purchasing it. Thirty-seven percent of mobile users say their purchases start with mobile shopping. What’s important to them when researching products? Sixty-two percent say product pictures and 44% say product descriptions.

High quality, optimized data and content for every single SKU is the answer for manufacturers. This isn’t a trend folks – it’s a reality. And, when it comes to search engine organic rankings – whoever is first usually wins!

 

Link to article: http://www.retailingtoday.com/article/nielsen-mobile-drives-spending-engagement?tp=i-H55-Q5Q-gW-REYc-1x-I5A-1c-Adi-REUn-25ioti&utm_campaign=Daily&utm_source=Experian&utm_medium=email&cid=2636&mid=6490818

 

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