MARKENDISING℠ Look Inside

Today's must-know information for getting ahead of the shopper curve

$14.99

Quantity :
Quantity:
  • Just Released! 92-page, easy-to-read book – available in print and digital
  • An essential read for today’s retailers, manufacturers and marketing agencies
  • Today’s must-know information for getting ahead of the omni-channel shopper curve

MARKENDISING℠ Look Inside

Today's must-know information for getting ahead of the shopper curve

$11.99

Quantity :
Quantity:
  • Just Released! 92-page, easy-to-read book – available in print and digital
  • An essential read for today’s retailers, manufacturers and marketing agencies
  • Today’s must-know information for getting ahead of the omni-channel shopper curve

About the Authors

eric-howerton
alex-ahmad
Eric Howerton
Alex Ahmad

Eric Howerton is the chief executive officer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing – the three essential components necessary to comprehend, strategize, execute, and deliver effective content marketing.

Alex Ahmad is the chief operations officer of WhyteSpyder, Inc. He received his master’s degree in computer science from the University of Arkansas and has been instrumental in developing numerous profitable eCommerce websites.

About this item

MARKENDISINGsm is unlike any merchandising books or marketing books you will ever read. This is a digital marketing book, a content marketing book and a retail merchandising book tied to one revolutionary, shopper engaging concept.

MARKENDISINGsm is the action or business of combining merchandising-marketing tactics into omni-channel marketing that satisfies the demands of today’s shoppers. Shoppers today are utilizing omni-channel shopping behaviors – developing their own shopping and purchasing habits, preferences and expectations, both online and in-store like never before in history.

Omni-channel shoppers want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience and pleasure. That maximizes the omni-channel customer experience. So, how do retailers and manufacturers meet these demands? Trust one of the best marketing books on the subject – MARKENDISINGsm.

Read More

What is omni-channel marketing? From a marketer’s perspective, omnichannel marketing is simply reaching the customer through all available channels – online, TV, print, radio, packaging, etc. The complicated part is directing merchandising-marketing focus. MARKENDISINGSM begins with the omni channel shopper, the end buyer, who has an existing need or desire that he or she seeks to meet. MARKENDISINGsm is not product driven, nor “seller” driven. It is shopper driven.

While store merchandising is rooted primarily in products that are available in brick-and-mortar stores, and parenthetically in catalogs related to existing stores, MARKENDISINGsm is a virtual-world phenomenon. A shopper never needs to walk into a store or thumb through a catalog. This omni-channel marketing process makes use primarily of online environments and apps available on a host of communication devices with the omni-channel shopper in hot pursuit of the “best” item available. Best, of course, may include the factors of design, price (including value of item for a particular price), availability and a wide array of product features and enhancement.

Critical to the process are two concepts: “Need it or want it NOW,” and a general concept of “having the best item.”

While stores do and will continue to exist, today’s omni-channel shoppers feel far less NEED for a brick-and-mortar store to conduct “shopping.”

MARKENDISINGsm is a synergistic blend of two well-known words: MARKETING and MERCHANDISING:

  • What is MARKETING? The best books on marketing traditionally define it as the business activity of presenting products or services to potential customers in a way that entices them to buy, and indeed, to be eager to buy. Marketing begins with the manufacturer and works its way through suppliers who, in turn, work with advertisers and various types of sales forces to bring a product fully to the attention of a potential buyer in the most appealing and desirable manner.
  • What is retail MERCHANDISING? Merchandising is generally regarded as the promotion and physical presentation of a product through strategies such as design, pricing, packaging, and display. In many cases, merchandising is a spin-off process, with products developed and promoted to take maximum advantage of the financial success and popularity of a product, movie, television program, sports team or event.

MARKENDISINGsm takes full advantage of the best of both marketing and product merchandising principles and techniques, but it has a different origin.

MARKENDISINGsm provides the omni-channel shopper with accurate, high-quality product data and content, both informational and consumer generated, that is searchable and consistent in every channel the shopper is using. This merchandising-marketing book explains each aspect of this definition in great detail. MARKENDISINGsm is a strategy—a perspective and a methodology—that focuses on the omni-channel shopper and an evolving understanding of what makes a “store” viable.

Never before have manufacturers, retailers, marketing agencies, advertising agencies and media had an opportunity to give more details, insights, how-to’s and benefits of their products to enhance the omni-channel shopping experience. We hope that you will embrace the MARKENDISINGsm challenge as the opportunity it is – much like the major macro shifts in communication before today, such as packaging, newspapers, radio, TV, Internet, and social media.

Equal or unequal, fair or unfair, simple or complicated, no one can really predict. However, the reality is that it is reality – omni-channel shoppers are demanding MARKENDISINGsm with absolutely zero concern of who is providing it, how they found it or what they do with it.

Purchase MARKENDISINGsm in digital or print format today to get ahead of the shopper curve. The “curve” is here today and will continue to develop at a rapid pace. Applying the MARKENDISINGsm approach now will help you navigate efficiently and effectively.

Testimonials

“An essential read for today’s brand leaders, MARKENDISING brings together the disciplines of marketing and merchandising to help you sell more, build your brand, and connect with your consumer.”

Dave Feinleib

Founder and CEO of Content Analytics

“Shoppers experience a merchandising path to purchase that is ever changing. Expansive digital content that provides a deep engaging education experience is a critical element. This book provides the foundation to capture shoppers attention and guide them to a purchase point, online or in-store.”

Jon Brooks

Director, Partner Development Webcollage
top
© 2016 MARKENDISING℠ is a registered service mark owned by WhyteSpyder, Inc.