Retailing Today published the survey “The Omnichannel Advantage.” It was conducted by digital marketing firm Fluent. They surveyed 1,802 random Americans online. Below are some of the highlights from the survey. Read the full article at Retailing Today.
- Consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently. Using all these channels is known as “omni-channel marketing” for retailers.
- Roughly 40% of consumers reported seeing television, print, and online ads from their favorite retailers in the past month.
- 78% of respondents who engage with their favorite retailer via Twitter and email make purchases at least once per week.
In summary, shoppers are mostly impressed, engaged, and called to action when retailers use omni-channel marketing techniques. Suppliers should take note of this and implement these successful practices for their consumers.