In the midst of all the news of Walmart.com vs. Amazon.com, we often forget about the powerful position Walmart has today. In this article from USA Today, Walmart is #1 on the most popular stores in America list.
Obviously…duh – right? But, we hear a lot about how Walmart.com will never beat Amazon.com. And, a lot of arguments from manufacturers about investing in Walmart’s request for data and content for items on Walmart.com.
We hear statements like, “Why should I invest in data and content for Walmart.com when it’s only 1% of my business at Walmart?” Or, “I sell much more on Amazon.com than Walmart.com – it’s hard to justify investment into data and content for Walmart.com when I don’t see them ever catching up with Amazon.com.”
Good points, understood and good business sense…if we look backward and only at e-commerce.
The reality, however, is that the DotCom war is over, it’s old news, it’s finished. Amazon won. We need to see more clearly the omni-channel retail war going on today and how/why Walmart is in the best position to win. Consider just these few points:
- Walmart is the most popular store in America! More popular than fast food, coffee and pharmacy.
- Infrastructure: Walmart has the brick-and-mortar and logistical infrastructure to accommodate the quickest and most convenient delivery of goods to customers.
- Community: Walmart’s deep-rooted connections and communications with its suppliers are ideal for the most important paradigm shift needed in the omni-channel race: data and content from suppliers.
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