All posts by Ken Mc


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29

Apr'16

Walmart’s Online Product Shift

Eric Howerton and Cameron Smith discuss the gravity of this project and the online marketing opportunity to win the omni-channel shopper.

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27

Apr'16

Field Agent: Webrooming on the Rise

The Field Agent Study digs deep into webrooming trends.

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25

Apr'16

L2 Inc: Pepto-Bismol Wins with SEO

Pepto-Bismol has found a low cost way to win with SEO.

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25

Apr'16

Walmart Approved Technology Partners

Looking for help with Walmart's mandate for SKU page content and data? There are nine approved options, but they're not all the same.

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24

Apr'16

Markendising Today: The Path to Purchase

Recently, WhyteSpyder CEO Eric Howerton sat down with Rick West, CEO and Co-Founder of Field Agent, to discuss new trends of the omni-channel shopper.

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24

Apr'16

Mobile Shopping is the Next Frontier

Research shows that the omni-channel shopper uses their mobile phone in nearly every aspect of the shopping process. Manufacturers must update processes.

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