Thank you speakers and attendees for taking the time to make the first Markendising Conference a great success.

Get compliant with Walmart’s Store Assortment Online (SAO)

Why Attend?

Walmart expects manufacturers to provide high-quality, web-ready content to be viewable and searchable online. Are you compliant? This MARKENDISING℠ Conference brings together industry leaders to help manufacturers comply with Walmart’s requirements.


Your participation in better understanding of the importance, urgency and benefits of Walmart and Sam’s Club online strategies and how to activate and convert today’s shoppers.


Leaders with Walmart,, Sam’s Club, major brands, market research firms, educational institutions, technology companies and agencies.


An informative and interactive, half-day conference with opportunities to learn more about strategic and tactical insights to implement, and improve online programs to satisfy today’s shopper.

Speakers & Thought Leaders

Greg Chandler

Sr. Marketing Director II at Walmart

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Greg led the team that concepted, created and launched Walmart’s Savings Catcher, a digital tool that asserts Walmart’s price leadership by comparing Walmart purchases against local hi/low competitors to give shoppers low price assurance. Savings Catcher grew the Walmart app to the second largest retail app (previously No. 4), drove double-digit increases in price and trust perception and added data from millions of users for our personalization engine.

Eric Howerton

CEO WhyteSpyder, Inc.

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Eric Howerton is the chief executive officer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing. These are three essential components to comprehend, strategize, execute, and deliver effective content marketing.

Rick West

CEO and Co-Founder of Field Agent

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Rick West is the CEO and Co-Founder of Field Agent and is a self-proclaimed mobile technology evangelist.  He is currently a member of the Mobile Marketing Research Association (MMRA) Board of Directors. Prior to starting Field Agent, Rick worked 16 years with Procter & Gamble in various assignments in the United States, Hong Kong and Bangkok Thailand. Since leaving P&G, he has been a start-up Entrepreneur for 15 years. Rick has co-founded multiple start-ups, including the Northstar Partnering Group, CORE4 Research, JOYN, and most recently Field Agent. Rick has a BBA in Personnel and Industrial Relations with a minor in Economics from the University of Kentucky.

Bill Akins

Senior Vice President, Business Innovation Rockfish

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Bill Akins has worked with Consumer Packaged Goods technology and manufacturing companies for 19 years in numerous management positions. This includes his current post as Senior Vice President of Business Innovation at Rockfish (WPP Digital) and previous leadership roles within Shiloh Technologies, U.S. Cotton, and Nielsen. He has a Bachelor of Science with a concentration in marketing from California State University and an MBA with a concentration in strategic retail alliances from the Sam M. Walton College of Business at the University of Arkansas.

Dave Feinleib

Founder and Chief Executive Officer Content Analytics

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Dave has extensive entrepreneurial and operating experience. He founded four technology startups: Likewise Software (acquired by EMC), Centeris Corporation, Consera Software, and OnDevice Corp. (acquired by Keynote Systems). Before his entrepreneurial career, Dave was the youngest employee at Microsoft. At Microsoft, Dave managed the Out of Box Experience team for Windows and worked on television and internet access services.

Joyce Grippi


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Joyce has more than 17 years of experience working with Walmart. She has extensive experience in retail, operations, innovation, and communication. Joyce has been recognized for her tech-savvy approach and her passion for new technologies and online solutions. She prides herself in her ability to get the right information to the shopper.

Henry Ho

CSO and Co-Founder of Field Agent

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Henry has a B.S. degree in Computer Science/Business from Furman University. He is the CSO and Co-Founder of Field Agent. Henry worked 19 years with Procter & Gamble (P&G) on a broad array of assignments. Henry was a founding member of P&G’s Walmart Global Customer Team in 1988 and has worked with Walmart for more than 25 years. After leaving P&G Henry was part of multiple start-ups, including the Northstar Partnering Group and CORE4 Research. Henry is also Co-Founder and a Chairman of JOYN, LLC a Multiple Bottom Line company located in India.

Clay Bell

Managing Partner, Twelve Company, LLC

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Clay obtained a Bachelor of Science in Business Administration in Financial Management from the University of Arkansas and an MBA at John Brown University. He has been building brands and leading Walmart cross-functional business development teams for 15 years. Clay founded Twelve Company, a sales and marketing consultancy for brands within mass retail. He was also founding member of Northstar Partnering Group & the General Manager/Partner for Ideos, LLC. Clay currently serves as Board Chairman for the Center for Mission Mobilization and on the Board of Advisors for WhyteSpyder Inc.

Judith Tavano

Professional Development Coordinator

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Judith Tavano is currently serving as the MARKENDISING℠ Professional Development Coordinator for WhyteSpyder. She has years of experience as an educator in both higher education and private industry. This experience ensures that the Markendisers have an educational champion.

Lane Dickerson Adams

Vice President of Client Relations

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Lane has 18 years of experience working in marketing and advertising.  She has worked with Saatchi and Saatchi X, TPN, CJRW, and Rockfish. Lane is recognized for developing shopper-marketing strategies for multiple Fortune 500 clients, including Walmart and Sam’s Club.

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© 2016 MARKENDISING℠ is a registered service mark owned by WhyteSpyder, Inc.