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Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history. They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.
The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes. By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store.

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Eric Howerton is the chief executive officer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing – the three essential components necessary to comprehend, strategize, execute, and deliver effective content marketing.

Alex Ahmad is the chief operations officer of WhyteSpyder, Inc. He received his master’s degree in computer science from the University of Arkansas and has been instrumental in developing numerous profitable eCommerce websites.

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Preview the Table of Contents and a portion of the first chapter.

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© 2016 MARKENDISING℠ is a registered service mark owned by WhyteSpyder, Inc.